Advertising & Partnerships

Apothecare does not display traditional third-party advertising (banner ads, pop-ups, or sponsored listings) within the clinical application. Our revenue is derived from practitioner subscriptions, not from advertising to practitioners or patients.

We do not sell practitioner data, patient data, or usage data to advertising networks or data brokers.

From time to time, Apothecare may promote its own products, features, or subscription tiers within the application or in communications to users. These are clearly attributable to Apothecare and are not third-party advertisements.

Apothecare may enter into commercial partnerships with supplement manufacturers, nutraceutical companies, functional medicine organizations, laboratory service providers, and other healthcare-adjacent businesses. The nature of these relationships can include:

• Content partnerships — partners may provide educational content, clinical guidelines, or product information that is made available within the platform
• Brand formulary integration — practitioners may configure preferred brands (including partner brands) to appear in supplement protocol recommendations
• Educational materials — partners may sponsor educational content or clinical masterclasses accessible through the platform
• Co-marketing — Apothecare and partners may jointly promote features or services to practitioner audiences

Where a commercial partnership may influence content visible within the platform, Apothecare will identify that content as partner-sourced or sponsored.

Apothecare currently maintains the following commercial partnerships that may affect content visible within the platform:

This table will be updated as new partnerships are established or existing partnerships change. The absence of a partner from this table means Apothecare has no commercial relationship with that organization that affects platform content.

Commercial relationships do not change the standards Apothecare applies to clinical evidence. We are committed to the following principles regardless of partner relationships:

• Evidence-first recommendations — supplement protocol and clinical recommendations are generated based on the practitioner's clinical query, patient context, and peer-reviewed literature, not on commercial relationships
• No pay-to-play citations — commercial partners cannot pay to have their products cited in AI-generated clinical outputs or to have their content ranked higher in evidence retrieval
• Source transparency — when content from a commercial partner is used in clinical responses, the source is identified so practitioners can assess potential bias
• Separate brand preferences from clinical recommendations — the brand formulary feature allows practitioners to configure preferred brands, but only appears after clinical recommendations are generated independently
• Citation verification — practitioners can verify, flag, and report inaccurate citations through the platform's citation feedback system
• No ghost-writing — Apothecare does not create content that falsely attributes commercial content to independent clinical sources

The brand formulary feature in Apothecare allows individual practitioners to configure which supplement brands they prefer to see in protocol recommendations. This is a practitioner-controlled preference, not a platform default. Specifically:

• Brand preferences are set by each practitioner individually in their account settings
• No brands are pre-selected by default — practitioners start with no brand restrictions
• Practitioners can configure any brand, including brands with no commercial relationship to Apothecare
• Clinical recommendations are generated before brand filtering is applied — brand preferences only affect the specific product or brand named, not the underlying clinical recommendation
• Practitioners can disable all brand filtering at any time

We do not incentivize practitioners to configure any particular brand, and commercial partners do not pay for inclusion in a practitioner's brand formulary.

Apothecare complies with applicable Federal Trade Commission guidelines regarding endorsements, testimonials, and material connections. Where content in the platform or in Apothecare marketing materials reflects a material connection between Apothecare and a third party (such as a commercial partnership, compensation, or free products or services), that connection will be clearly disclosed.

If you believe any content in the platform or in Apothecare communications fails to adequately disclose a material commercial relationship, please contact us at legal@apothecare.com.